Heating and Mixing
Electrophoresis and Blotting
Polyacrylamide Gel Electrophoresis
Agarose Gel Electrophoresis
PCR & qPCR Thermal Cycler
Thermal Cycler (PCR)
Real-time Thermal Cycler (qPCR)
PCR Workstations & Cabinets
UVP BioImaging Systems
UVP Benchtop Transilluminators
Electrophoresis & Blotting
Shaker & Mixer
Orbital Shaking Incubator
Water Purification System
Aermax - Air Purification
Medical Oxygen Concetrators
-150°C Cryogenic Freezer
-86°C Ultra Low Temp Freezer
-40°C Low Temp Freezer
-18 ~ -25°C Biomedical Freezer
-20°C Biomedical Freezer
4° ± 1°C Blood Bank Refrigerators
2~8°C Pharma Refrigerators
2~8°C ICE Lined Refrigerators
-25°C ~ + 4°C Mobile Freezer/Collers
20~24°C Blood Platelet Incubators
Scientific and Laboratory dealers are characterised by the following attributes: Limited Working Capital, Physical proximity to customers, well developed relationships with customers, Limited technical/ product knowledge, limited range of product access, Low or nil digital/ traditional marketing, Low or nil technology and tools, Last Mile customer touch point for customer confidence.
Emergence of direct customer engagement by the companies irrespective of their physical distances has been the hallmark of the past decade. Smartphone penetration with highly accessible internet has been a watershed moment for the proliferation of scores of digital marketing activities. Integrating the dealer partner into this digital web activity for seamless participation and associated interventions is one of the key considerations in the design of our digital platform. IT and communication technologies have brought discrete and physical steps of communication to a seamless continuum.
Businesses are enhancing their grip on the customers through “Customer Experience” (CX) and are able to use the satisfied customer as their asset. Distributor and dealer partners are the physical and emotional touchpoints for a customer. Product and service feedback as well as the referral feedback from customers are of immense value in this digital age. In order to achieve these goals, we need to integrate distributor and dealer partners with the customers seamlessly.
There are a handful of multinationals like ThermoFisher, Agilent, PerkinElmer, Danaher, BioRad, Qiagen, Roche etc...who are multibillion Dollar corporations with huge product ranges and very well represented in India. Not all dealers have access to these big companies, as a result most dealers especially in Tier3 and Tier 4 cities and towns have very limited scope of access to products. Apart from the big multinationals, the sector mainly comprises SMEs who do not have a viable strategy to reach out, access and effectively support these small dealers in small towns and university towns.
SMEs mainly engaged in the design and manufacturing of laboratory instrumentation, equipment or reagents & consumables have a huge disadvantage of easy and efficient accessibility of dealers, support mechanisms and tools. Since most of these SMEs have a limited range of products, they lack the advantage of bundled or package offerings. Also dealer’s procurement of different items from different sources and associated logistical costs and support make them uncompetitive and eat into their margins.
SMACgig Technologies was born with a view to address all these practical problems and limitations of both SME manufacturers and small university dealers.
At SMACgig we have the following support and solutions to dealer partners. Find and give you access to products with highly differentiated and disruptive technologies.
We undertake techno commercial evaluation of the products and make sure that product collaterals, application notes, user lists etc.. required to properly represent the products with customers are made available.
Provide you with as many ranges of products as possible, so that when you go to a customer, you will have some product or the other to offer to the customers. Provide you with quick and effective technical and application support through webinars, video conferences and physically as and when required. Arrange virtual/ physical demonstrations as and when required for potential prospects. Support you in digitally engaging your customers and do a comprehensive digital marketing which will generate leads as well as aid in conversions with proper support. Provide you with password protected access to Digital tools to seamlessly capture, organise and act on all the leads and opportunities available.( Indian Gen next! is highly tech savvy and one of the leading populations across the world to absorb and utilize the technologies available through their Smartphones. Utilizing the technologies for business or digital transformation of their businesses has tremendous potential. There is a huge opportunity for exports of products and services.)
Schedule and plan continuous Learning & Development activities ( Product trainings, latest trends, new technological developments)